Advertising is essential for your business as this helps increase brand awareness. There are various forms of advertising, including print media and online ads. While these are practical advertising approaches, consider using direct mail. Direct mailing entails sending physical mail such as catalogs and menus to your clients' mailboxes. Here are the pros of creating a direct mail campaign.
A direct mail campaign provides numerous targeting options. For instance, you can create messages for specific audiences, including new prospects and existing customers.