4 Ways Digital Printing Can Benefit Your Art Business

13 December 2018
 Categories: , Blog


Life as a working artist can be challenging. In addition to the vital work of creating your art, you also have to market yourself. It can be difficult to sell original paintings since they're expensive items. By creating alternative products using your art, you can sell more pieces and earn extra income. Here are four ways that digital printing can kick-start your art business.

1. Custom prints

Custom prints allow people to purchase your art even if they don't have a lot of money. People are more likely to buy a print that catches their eye on the spur of the moment as opposed to an original painting. A digital printing service can help you make high-quality art prints to sell to your customers. Inkjet printers produce the best art prints since their colors are more vivid than laser printers.

2. Unique business cards

Even artists need business cards. Business cards are a great way to connect with people when you don't have a lot of time, so they have a way to get in contact with you later. However, business cards are also a fantastic opportunity to show off your art. Have double-sided business cards printed at your local digital printing shop. The front of your business card can have your name, phone number, email address, and any other information you want to include. The back of your business card should be an art print that you feel represents your art as a whole.

3. Postcards

Postcards are a novel way to sell your art to people who typically wouldn't purchase art for themselves. They're inexpensive, and people can give them to their loved ones on special occasions. A digital printing service can help you print your art onto glossy cardstock to make attractive, durable postcards. Don't forget to print lines on the back of the postcard so people have room to write a message.

4. Stickers

Stickers are a hit at craft fairs, and they can be a unique way to introduce your art to a younger demographic. Digital printing services can make prints on all sorts of different surfaces, not just paper. Have your art printed on vinyl for durable stickers that can even be used to decorate cars. If you sell your art online, you can add a few free art stickers in the package. It's a nice surprise that will build customer loyalty.

These are just a few ways that a digital printing service can benefit you as an artist. Think outside the box and explore the different types of products that can help you sell your art.